The Venue


Join us at the stadium of the future, Johan Cruijff ArenA in Amsterdam. The home base of Ajax, the Dutch national team and countless events and concerts, the ArenA is more than just a stadium. It is truly an iconic location for this year’s event. Football fan or not, the atmosphere and experience at Transform 2022 will stay with you for a long time. We can’t wait to see you there.

Johan Cruijff ArenA, Johan Cruijff Boulevard 1, 1100 DL Amsterdam

Getting there

The stadium is easily accessible no matter where you’re coming from or how you choose to travel.

With public transport

Good news – the venue is right next to Bijlmer ArenA station – a public transport hub for trains, metro and buses from Amsterdam city center, the airport, and further afield. Exit the station onto ArenA Boulevard. Continue straight ahead towards Villa ArenA, where you turn right, past Perry Sport, and you will see the entrance to Main Entrance E on your right. We advise you to plan your trip in advance via to minimize your travel time.

By car

Navigate to Transferium P1 on Burgemeester Stramanweg 130. Once in the Transferium, choose the lower parking level and follow the signs for Main Entrance E. After parking, head to Main Entrance E through the revolving door.

Place to stay?

Are you coming from abroad or would like to stay in Amsterdam for an extra night? For your convenience, we have a block of rooms at the Courtyard by Marriott Amsterdam ArenA Atlas hotel. So you don’t have to search for a hotel in Amsterdam yourself. Please use the following link to reserve – choose your room and book online. You can also call the hotel directly, please reference ValueBlue, and be sure to book your room by early September in order to receive the discounted rate.


Why come to Amsterdam in September?

Welcome to our capital city. Late summer in Amsterdam is a great time to visit. Sip a ‘biertje’ on a sunny terrace, cycle through Vondelpark, or simply take a leisurely stroll along the city’s beautiful canals. There’s no shortage of places to visit and cultural icons to discover. A city famous for its progressive spirit and innovative mindset, we’ve selected Amsterdam and its state-of-the-art stadium, Johan Cruijff ArenA, as the destination for Transform 2022. Here’s why:


Close to the city center – be in the middle of the action in 15 minutes


Just 20 minutes from Amsterdam Schiphol airport – easily accessible by public transport or by car


The most sustainable stadium in the world – powering smart and sustainable cities worldwide with their innovation lab

ValueBlue is the company behind the software platform BlueDolphin – the collaborative Enterprise Architecture platform that helps CIOs and Enterprise Architects plan, collaborate, and manage business transformation.


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The Netherlands